5.

　　C　主旨大意题。文章开篇点题，讲的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。故选C。

　　阅读理解, 从给的四个选项 (A、B、C和D) 中, 选出最佳选项。

　　In present­day China，we can find two types of fast food—western food and Chinese food.However，not until the recent decade has western fast food become popular in China.Before the first hamburger walked its way into the Chinese food market，we had little idea about such terms as hot dogs，pizza，potato chips，let alone KFC and McDonald's.It is the reform and opening­up policy that has brought about the interflow of the food culture between China and the western countries.

　　Fast food，both Chinese food and western food，has several advantages.In the first place，fast food，as is characterized by its name，is fast.The food is always ready and fresh，waiting for its customers.This saves people's precious time，and consequently goes well with the tempo of life in modern society.

　　Secondly，it is very convenient.As we know，fast food restaurants are much the same as cafeterias.Customers may feel free to help themselves to any variety provided and eat to their hearts' content.Thirdly，fast food restaurants are environmentally comfortable.Clean dishes，shiny tables，decent service and light music all stimulate people's appetite to eat more.

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