What makes it so much fun is that it’s a kid-sized city — complete with restaurants, banks, grocery stores and hospitals — where the kids get to be adults, doing the things most of us do on any normal day.
They start by picking one of nearly 100 “careers” and learning about it. Then, they put on their uniform and are ready to work and earn KidZania dollars (“Kidzos”).
Most activities are universal but some are localized to reflect the distinct flavors and personality of the country and region where the park is located and to keep it real for the kids.
Kids get paid for every job they do, which helps them explore the mysteries of managing money. Kidzos in hand, they can spend it or save it. If they run short of money, they’ll have to find a way to earn some.
Each KidZania city is planned in amazing detail, even including real world brands that help sponsor the city and keep it running. I was a little wary of all the popular corporate logos, but the brands weren’t pushed at all. They are there to reinforce the “real city” feeling by mixing it with things kids recognize.
KidZania employs senior citizens who give the park a homey feel and help put children at ease. Management also employs the disabled, whether blind, deaf or wheelchair-bound. Besides making for a more realistic city, this teaches children about those with different abilities and gives them an opportunity to spend time with people they might otherwise have stared at or treated less than kindly.
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