Today nearly all goods at any given price-point do much the same job.So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer,which could be through the visual appeal of the product or its packaging,or the imagery(意象) created by advertising.And what of the Dyson vacuum cleaners?Mr.Dyson may believe that people buy these machines because of the graphs showing their superior suction,but most vacuum cleaners do a good job;the main reason people pay extra for a Dyson is because it is a vacuum cleaner with a trendy brand.With its inside workings exposed,it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside.Functional it may be,but it is a bit of a trick,too.

　　【语篇导读】一件商品,是因为它的功能强大卖得就好还是它的外表美观就卖得好呢?其实,现在各种产品在功能上大同小异,所以外观方面的因素就在销售中显得很重要。

　　35Mr.Dyson left the Design Museum because he thought the museum 　. 

　　A.didn’t increase the number of visitors

　　B.couldn’t provide scholarships for learners

　　C.wasn’t loyal to its original purpose of learning

　　D.didn’t have great appeal for serious industrial designs

　　答案:C

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