A.all toy cars need batteries
B.without ads a newspaper is like a toy car that is not liked by children
C.newspapers should have such ads as toy cars'
D.newspapers should have some ads to reduce their cost
5.In the end, we can see that the author agrees that________.
A.ads are necessary parts of a newspaper
B.you should put ads of some less valuable things
C.you can put some ads in the newspaper but not more valuable competitors
D.you can put ads instead of news in the newspapers
【语篇解读】 现代报纸已经改变了不为自己的竞争对手代理广告的传统。这在一定程度上让报纸成了广告机构。有的报业领导人觉得这样做是值得的,而作者认为,报纸代理广告无可厚非,但是如果因为别的报纸更有价值而去为其做广告,那自己的报纸就没有办的必要了。
1.B [句意理解题。本句中的competitor的意思是“竞争对手”报纸的竞争对手自然是另一家媒体。]
2.A [推理判断题。联系第一段的最后一句“That's what it takes to succeed and ad agencies have been making a living off doing that for some time.”可知,做广告不仅仅对当地商业有好处,为广告机构也带来了利益。]
3.A [细节理解题。联系“And if they become ad agencies, then newspapers really aren't newspapers anymore, are they?”可以知道,作者认为,如果报纸成了广告机构,那报纸就不再是报纸了。]
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