No longer do students just wait for visiting campus recruiters to learn about job possibilities.Instead they're using digital tools to find their dream jobs, says I Love Rewards CEO Razor Suleman.Companies need to know their online image, then update anything that is outdated, inaccurate or not inleractive(互动的).
'The recruited have now become the recruiters," Suleman says."They are now going out and finding the companies they want to apply for."
Students learn about employers by viewing their websites, reading Facehook and Twitter updates and perusing()Linkedln profiles.Another information source: Comments by past and current employees on job-oriented wbsites.
A strong digital presence is one way for employers to stand out as the search for the best and brightest gets competitive.
Slightly more than four in 10 employers say they will use "different" recruiting tactics()to reach Generation Y, according to a survey by job-search site Monster.com to be released today.Of those respondents, almost 60% say social-networking sites are popular tools to reach Gen Y candidates.
"Our reason for using social media is because that's where we think the candidates are," he says.
The company posts updates and videos on topics such as job opportunities and the benefits of being an employee.It also created a mobile-friendly site for those who want to apply via smart phone.
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