By placing the desire to be superior to other at the heart of his description of insatiable demands, Keynes actually reduced such demands. However, the desire for higher quality has no natural limits.

　　64. What do we know about the couple in Paragraph 3?

　　A. They want to show their superiority.

　　B. They find specialty important to meals.

　　C. Their demands for food are not easily satisfied.

　　D. Their choice of dinner is related to ideas of quality.

　　65. What does the underlined word “escalation” in Paragraph 4 probably mean?

　　A. Understanding.

　　B. Increase.

　　C. Difference.

　　D. Study.

　　66. The author of the passage argues that ________.

　　A. absolute needs have no limits

　　B. demands for quality are not insatiable

　　C. human desires influence ideas of quality

　　D. relative needs decide most of our spending

　　D

　　Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

　　An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons — the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

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