The real danger starts when unnecessary things become ‘bargains’. Many people just cannot resist bargains. Provided they think they are getting a bargain they will buy clothes they will never wear or furniture they have no space for. Once I heard of a man who bought an electric saw as a bargain and cut off two of his fingers the next day. But he had no regrets: the saw had been truly cheap.

　　Quite a few people actually believe that they make money on such bargains. A lady once told me: “I’ve had a lucky day today. I bought a dress for £120, reduced from £400; and I bought a beautiful Persian carpet for £600, reduced from £900.” It will never occur to her that she has actually wasted £720. She feels as though she had made £580. She also feels, I am sure, that if she had more time for shopping, she could make a living out of it.

　　Some people buy in large quantities because it is cheaper. Once a couple bought enough sugar for their lifetime and the lifetime of their children and grandchildren. They thought it a bargain not to be missed. When the sugar arrived they didn’t know where to store it – until they realized that their toilet was a very spacious one. So that was where they piled up their sugar. Not only did their guests feel rather strange whenever they were offered sugar to put into their coffee, but the toilet became extremely sticky.

　　To offer bargains is a commercial trick to make the poor poorer. When greedy fools fall for this trick, it serves them right.

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