Users, however, are actually paying an unconscious high price—the leak of their personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
Most Facebook users don't realize this is happening. Even if they know what the company is up to, they still have no idea what they're paying for Facebook because people don't really know what their personal data is worth.
The biggest problem is that the company keeps changing the rules. Early on, you could keep
everything private. That was the great thing about Facebook—you could create your own little
private network. Last year, the company changed its privacy rules so that many things—your
city, your photo, your friends' names—were set to be shared with everyone on the Internet.
According to Facebook's vicepresident Elliot Schrage, the company is simply making changes to
improve its service, and if people don't share information, they have a “less satisfying experience”.
Some critics think this is more about Facebook looking to make more money.
Its original
business model, which involved selling ads and putting them at the side of the pages, was a total
failure. Who wants to look at ads when they're online connecting with their friends?
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