“This is an old-time trick—they’re not inventing anything new,”Norman said.“This is a wasteful system through which companies—many of them producing personal electronics—release poor-quality products simply because they know that,in six months or a year,they’ll put out a new one.”
But the new psychology of consumers is part of this system,as Norman admitted,“We now want something new,something pretty,the next shiny thing.” In its most recent year,Apple’s profit margin was more than 21 percent.At Hewlett-Packard,the world’s biggest PC maker,it was only 7 percent.
Apple’s annual upgrades of its products create sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version,even when the changes are slight.
As to Li Jijia,the need for upgrading his smart-phone comes mainly from friends and classmates.When they are switching to the latest equipment,he worries about feeling left out.
“Some games require better hardware to run,” said Li.“If you don’t join in,you lose part of the connection to your friends.”
1.What’s the author’s attitude towards people’s greed for new products?()
A.Supportive. B.Optimistic.
C.Critical. D.Unclear.
2.How do the electronics companies successfully promote their latest products?()
A.They make full use of the “planned obsolescence” strategy.
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★ 2017届四川省泸县高考英语一轮复习阅读理解练习:11(含解析)
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