73. Why would weekend afternoons become dead time without sport programs?

　　A. Because there would be few viewers B. Because the advertisers would be off work C. Because television programs would go slowly D. Because viewers would pay less for watching television

　　74. The ratings are not important for golf and tennis programs because ______.

　　A. their advertisers are car makers B. their advertisers target at rich people

　　C. their viewers are attracted by sports D. their viewers can afford expensive cars

　　75. What is the passage mainly about? A. Television ratings are determined by male viewers B. Rich viewers contribute most to television companies C. Commercial advertisers are the major sponsors of sport events

　　D. Sports are gaining importance in advertising on television

　　【参考答案】72—75 C A B D

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