Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
40. Why do stores usually display fruits and vegetables in the first section?
A. To save customers times.
B. To show they are high quality foods.
C. To help sell junk food.
D. To sell them at discount prices.
41. According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning.
B. Displaying British wines next to French ones.
C. Inviting customers to play music.
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