Awards in Los Angeles. Another Chinese pop singer, Zhang

　　Jie, won the International Artist Award.

　　But while fans of these singers are thinking highly of the

　　awards and the performance by the Chopsticks Brothers at the

　　AMA celebration, there are others who are less excited. They

　　have questioned the value of the awards and what effects it will

　　have on Chinese culture's “going abroad”， claiming it may

　　leave foreign audiences with a poor impression of Chinese pop

　　music, and even Chinese culture.

　　The Little Apple phenomenon，both home and abroad,

　　can be more easily understood and judged if we look at it from

　　a business perspective rather than a cultural perspective. The

　　professional promoters behind the duo have developed a clear

　　strategy to promote the duo and their works, not just this

　　particular song. Little Apple was originally released to promote

　　the duo's film Old Boys:

　　The Way of the Dragon.

　　From the very beginning a viral marketing strategy was

　　used to promote the song, which immediately went viral on the

　　Internet due to its repetitive rhythm,

　　easy­to­remember lyrics,

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