Awards in Los Angeles. Another Chinese pop singer, Zhang
Jie, won the International Artist Award.
But while fans of these singers are thinking highly of the
awards and the performance by the Chopsticks Brothers at the
AMA celebration, there are others who are less excited. They
have questioned the value of the awards and what effects it will
have on Chinese culture's “going abroad”, claiming it may
leave foreign audiences with a poor impression of Chinese pop
music, and even Chinese culture.
The Little Apple phenomenon,both home and abroad,
can be more easily understood and judged if we look at it from
a business perspective rather than a cultural perspective. The
professional promoters behind the duo have developed a clear
strategy to promote the duo and their works, not just this
particular song. Little Apple was originally released to promote
the duo's film Old Boys:
The Way of the Dragon.
From the very beginning a viral marketing strategy was
used to promote the song, which immediately went viral on the
Internet due to its repetitive rhythm,
easytoremember lyrics,
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