conducted a survey and found that more than half of the British

　　population regularly took pictures of their meals. So they

　　realized it was a better way to advertise their new dining range.

　　The pop­up diner was open in Soho, London for three

　　days in May, and is now moving to other major UK cities.

　　They serve two­course meals that customers don't have to pay

　　for, if they photo and instagram it.

　　The restaurant is a part of Birds Eye's “Food for Life”

　　campaign， a new marketing project that aims at changing the

　　way people look at frozen food. “Taking photos of food

　　enables people to show off and to share their mealtime

　　moments－from every day to the special，” said marketing

　　director Margaret Jobling.

　　The reaction to

　　“The Picture House” has been great so

　　far. And the pay­by­picture concept has proven to be an

　　effective way.

　　Alternative payment methods are actually

　　gaining popularity among a lot of businesses. Last year, in a

　　café in Germany customers paid by how much time they spent

　　there, not by what they ate.

　　现在在餐馆里兴起了一种新的付款方式，那就是顾客将食物照片上传到Instagram上，就可以免费享受美食了。

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