conducted a survey and found that more than half of the British
population regularly took pictures of their meals. So they
realized it was a better way to advertise their new dining range.
The popup diner was open in Soho, London for three
days in May, and is now moving to other major UK cities.
They serve twocourse meals that customers don't have to pay
for, if they photo and instagram it.
The restaurant is a part of Birds Eye's “Food for Life”
campaign, a new marketing project that aims at changing the
way people look at frozen food. “Taking photos of food
enables people to show off and to share their mealtime
moments-from every day to the special,” said marketing
director Margaret Jobling.
The reaction to
“The Picture House” has been great so
far. And the paybypicture concept has proven to be an
effective way.
Alternative payment methods are actually
gaining popularity among a lot of businesses. Last year, in a
café in Germany customers paid by how much time they spent
there, not by what they ate.
现在在餐馆里兴起了一种新的付款方式,那就是顾客将食物照片上传到Instagram上,就可以免费享受美食了。
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