The NBA is now planning to take China by storm.

　　“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy（战略，策略） in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.

　　“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout（寻找，觅得） internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons（偶像）in-waiting. It is the ultimate（最后的，根本的） revolution — the rest of the world teaching the US how to play basketball.

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