When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be．

　　Some years ago,the focus for brand name shopping was on a few people with sales

　　assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination．And scent is just one way to achieve this．

　　Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子)scent in the swimsuit section．A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent．

　　32．According to the passage, what is an increasingly powerful tool in the success of some brand

　　store?

　　A．Friendly assistant

　　B．Soft background music

　　C．Unique scents．

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