The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.

　　The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers paid by how much time they spend there, not by what they eat.

　　25．Instagram probably is ____.

　　A．a restaurant free of charge

　　B．a project used to share photos

　　C．a new marketing project

　　D．a campaign of “Food for Life”

　　26．“The Picture House” encourages sharing photos of its food to ____.

　　A．create a new social media trend B．raise the price of frozen food

　　C．attract more customers

　　D．reward the regular customers

　　27．Which of the following can serve as the best title for the passage?

　　A．No Need to Pay.

　　B．The Pop-up Diner.

　　C．Food for Life.

　　D．Pay by Picture.

　　【答案】

　　25.B

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