In the modelling world physical characteristics are described bluntly.Black is black; milk coffee is milk coffee.Musse established the modelling agency because she wants to offer dark­skinned models the possibility to find work in Finland.“It's also rewarding to be a pioneer.”

　　Although there has been plenty of work，Musse wishes that large Finnish companies would offer more work to Finnish models，instead of commissioning (委任) photo shoots abroad，or hiring Estonian models.Can it be the case，that it is easier for the industry to accept a child model as a Finn than an adult model，if the model doesn't look like a typical Finn?

　　“That might be a reason，” says media researcher Annamari Vänskä.Although it's possible to see change，she says the advertising world is still white.“You can find black models in more artistic magazines.Yet in commercial advertising，dark­skinned models are lighter and have more Western features than in fashion stories，”Vänskä explains.

　　Laila Snellman，director of a Finnish modelling agency，says that in the 1980s，“Finland had everything，including black models in advertising.” Since the 1990s recession，the modelling market has had a

　　“long lasting white season.” Snellman says she misses seeing the “patchwork(拼和)of colours” in Finland.But will multiculturalism also change the Finnish beauty ideal？Kupiainen­Groundstroem believes that a slow change is taking place.

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