By preventing the wearer from hunching, the clothes help people improve their posture in the long run.The concept is simple—every time you hunch, the shirt will tighten uncomfortably around the back, forcing you to sit upright again.

　　“I engineered a tailor－made treatment that corrects poor posture, nowadays very common among the digital generation, not by constraining(约束) the muscles, but by training them，” Heiligers told Dezeen magazine.“Posture offers a solution integrated in(融入) the clothes you wear.By repositioning the seams in such a way that they start to feel uncomfortable when hunching, it stimulates you to sit up straight.”

　　Heiligers revealed that a physiotherapist was involved in the designing process.They began by identifying the various sitting and standing positions that cause neck, shoulder, and back pain.Heiligers then cut the fabric across the back, in order to make the clothes tighten slightly when the wearer hunches forward.The discomfort will remind the wearer to adjust their posture, and their muscles will eventually get trained to sit and stand the right way.

　　The Posture range are all constructed differently to normal clothes.Heiligers pointed out that the clothes are special because the more they are used, the less they are needed.He chose to use only a few colors—white, grey, blue—because he wanted to create an everyday collection.“More and more people become hunch－backed because they use more and more electronic devices.I would like the clothing industry to be inspired by the clothes I created and to adopt it to prevent back problems in the future.I'm sure what I created will have a bright future，” Heiligers said.

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