Everything written in business reflects the image of the company and the writer. __2__ This means organizing ideas well, checking that the language is accurate and that the presentation is professional. Writing successfully is always the result of careful planning.

　　Before you start writing, you need to decide why you are writing and what you hope to achieve. This will help you decide what to include in your writing and whether to write an e­mail, a letter or perhaps a report.

　　Meanwhile, think about readers. __3__ The structure of what you write can guide readers and help them understand the content of your writing so that they can respond.

　　While you are writing, you need to think about how you organize your ideas. Writing a report may involve presenting data and linking complex ideas; writing a memo (备忘录) may involve describing a situation and dealing with ways of improving it. You need to understand how to construct paragraphs. __4__

　　After you have finished writing comes the very important process of revising, checking and correcting.

　　__5__ You will find plenty of useful information about effective business writing. In our courses, participants get tools, tips, techniques, job aids, and follow­up resources to help them write better.

　　A．Contact us.

　　B．Assess your skills here.

　　C．It will help you choose appropriate structures.

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