According to my ongoing consumer research in this area while working at the University of International Business and Economics in Beijing, public consumption of such expensive global luxury brands such as Prada and Armani is easily explained by the desire to “gain face” and publicly display social climbing through material possessions. On the other hand, it is “self­reward” that lies behind consumer motivation in this

　　area. Chinese consumers who have experienced rapid financial and economic gains appear particularly prone to the need to reward themselves for their success. But this has little to do with “gaining face” and impressing others and much more to do with the need for personal contentment.

　　Finally, the growth in private luxury consumption in China is set to continue in part due to the maturity of the Chinese consumer and advancement of Chinese consumer culture generally.

　　语篇解读：本文是一篇议论文，主要讨论了中国奢侈消费不断增长的问题。

　　8．What do you think the author would most probably be?

　　A．A news reporter.

　　B．An accountant.

　　C．A professor.

　　D．A conductor.

　　解析：选C　推理判断题。根据第四段第一句中的“According to my ongoing consumer research in this area while working at the University of International Business and Economics in Beijing ...”可推知，作者有可能是一名大学教授，故C项正确。

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