list for six months.
One of his findings was that articles in the science section were much more likely to make the list. Those_stories
aroused feelings of awe and made the readers want to share this positive emotion with others.
Besides science stories,
readers were also found to be likely to share articles that were exciting or funny.
“The more
positive an article was, the more likely it was to be shared,” Berger wrote in his new book, Contagious: Why Things Catch On.
For example,
“stories about newcomers falling in love with New York City”
he writes, tend to be shared more than “the death of a popular zookeeper”.
The difference between the two is due to the fact that the mass media prefers news that gets attention, while when you share a story with your friends “you care a lot more about how they react”,
Berger explained.
But does all the good news actually make the audience feel better? Not necessarily.
According to a study by researchers at Harvard University,
people tend to say more positive things about themselves when they're talking to a bigger audience, rather than just one person, which helps explain all the perfect vacations that keep showing up on microblogs. This, researchers found, makes people think that life is unfair and that they're less happy
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