Experts in psychology believe that for many people, money is an important symbol of strength and influence. Husbands who complain about their wives’ spending habits may be afraid that they are losing power in their marriage. Wives, on the other hand, may waste huge amounts of money because they are angry at their husbands. In addition, many people consider money a symbol of love. They spend it on their family and friends to express love, or they buy themselves expensive presents because they need love.
People can be addicted to different things — for example, alcohol, drugs, certain foods, or even television. They are compulsive in their addictions, i.e. they must satisfy these needs to feel comfortable. In the same way, according to psychologists, compulsive spenders must spend money. For people who buy on credit, furthermore, charge accounts are even more exciting than money: in other words, they feel that with credit, they can do anything. Their pleasures in spending enormous amounts are actually greater than those they get from the things they buy.
There is even a special psychology of bargain hunting. To save money, of course, most people look for sales, low prices, and discounts. Compulsive bargain hunters, however, often buy things that they don’t need just because they are cheap. They want to believe that they are helping their budgets, but they are really playing an exciting game: when they can buy something for less than other people, they feel that they are winning. Most people, experts claim, have two reasons for their behavior: a good reason for the things that they do and the real reason.
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