By the end of the seventeenth century , when newspapers were beginning to be read by more People , printed materials became all important way to promote products and services.The London Gazette was the first newspaper to set aside a place just for advertising .This was SO successful
that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.
Advertising spread quickly throughout the eighteenth century.Ad writers were starting to Pay more attention to the design of the ad text.Everything,from clothes to drinks,was promoted with clever methods such as repetition of the firm’s name or product ,words organized in eye-Catching patterns,the use of pretty pictures and expressions easy to remember. Near the end of the nineteenth century ,companies that were devoted to the production of ads Came to be known as“advertising agencies(广告商).”The agencies developed new ways to get people to think of themselves as members of a group.Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life,spreading the belief that people could be happy only if they bought the“righ”products.
63 Which of the following might be the best title for the text?
A.The Story of Advertising
B.ne Value of Advertising Designs
C.The Role of Newspaper Advertising
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