Companies such as McDonalds, Coca Cola and Budweiser face calls to cut its ties with sport, which will be popular over the next decade. Are we facing a ban on soft drink sponsorship similar to that of tobacco? Certainly, the removal of hundreds of millions of sponsorship dollars from the sports economy worldwide would have destructive influence. This report analyses the threat, seeking comparisons with the strategy employed by the tobacco abolitionists(废除主义者) a decade ago.
1.Which of the following does NOT affect traditional television model?
A.Cable television.
B.The internet.
C.Mobile phones.
D.Mass audience television
2.What can we infer from the second paragraph?
A.Sponsorship leads to the fall of sport advertising.
B.Sport can’t match the arts.
C.Music, the art and culture often act as sponsors in sports.
D.The fall of advertising only happens to some brand marketers
3.If a child is overweight, which of the following may be responsible according to this passage?
A.His parents.
B.Growing sport sponsorship
C.Some big food or drink companies. D.Advanced economy.
4.In he last paragraph, the author fears that
A.the ban on tobacco will be abolished ten years later.
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