Change blindness is a phenomenon that occurs when a person is unable to notice visual changes in their environment,despite the fact that they are often rather obvious.In cases of change blindness,the person isn’t failing to notice small or insignificant changes,but will probably miss big changes,like someone standing next to them waving their hand.
Early experiments with change blindness focused largely on memory and perception when viewing pictures.For example,a person might be shown a photograph of a street scene in Egypt and told to memorize the image.Following that,they would be shown the same picture with certain elements added or taken away and asked to identify what’s different.Very often the individual could recall the larger aspects of the picture but couldn’t recognize the smaller changes.
In the 1990s,researcher Daniel Simons conducted a fascinating study into change blindness that many people find unbelievable.In Simons’ study,he asked participants to watch a video of a basketball being passed around between several people,with a particular focus on the basketball itself.When the experiment was over,Simons found that a large number of participants were so focused on watching the basketball being passed around that they failed to notice a man in a gorilla suit jumping around in front of the camera.
It’s important to note that the change in Simons’ video wasn’t subtle;the gorilla is very obviously taking up much of the frame.Simons concluded that participants were experiencing inattentional blindness,which is when a person fails to notice a major change because they are so focused on another task.In this case,because participants were asked to focus on the movement of the basketball,their brains prioritized that task in order to do it properly,thereby missing the other things happening in the video.
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