Branding is the buzzword(流行用语) of the day.Though possibly overused，the concept is still an important one in today’s business world.The primary value of branding is in clarifying precisely what makes you different，and what you have to offer gives you a great advantage over other people who compete with you in the marketplace.Branding is the cornerstone(基石) of any successful marketing plan.

　　The second thing you need to consider is relationships.Getting to know and understand people is important.You must know what people care about and what they need.The key is to focus on quality over quantity.Masses of social media connections matter less than relationships with people who can directly influence the success or failure of the business.Current and potential customers as well as employees and professional connections have the most relevant opinions and useful feedback to offer.It’s necessary to communicate，listen，and build relationships with those who can impact the future of your business.

　　Next，you need to consider where the opportunities for your growth are.It’s critical to keep one eye focused on growth，development and innovation.If you don’t，you’ll fade into the crowd while other more forward thinking businesses surge ahead，leaving you in their dust.So you are required to stay open to new opportunities and consistently take steps—even small ones—to keep growing and moving forward.Growth takes many forms.It might be revising an existing process，updating skills，investing in new equipment or learning a new technology.It also might take the form of more significant changes such as shifting careers or business models，or launching a new product or service.

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