“It was in Pune when there was a wine tasting festival going on.”Snehal Kamble tells why the couple chose this time to come to Sula.“...it is our anniversary this week, so we are kind of celebrating.”

　　Sula Vineyards is India’s largest Indian wine­maker. Ten years ago it opened a tasting room to create a wine culture among people like the Kambles. About 200，000 people visit every year. It is especially busy on weekends. Visitors explore the vineyards. Then, they learn how to taste wine.

　　Indian tradition has not been approving of alcoholic drinks. And until now, whiskey is the kind of alcohol that the general public has accepted.

　　Neeraj Agarwal is vice president of Sula Vineyards. He has seen the change that has taken place since the company struggled to sell its first several thousand bottles of wine in 2000. Last year Sula sold more than seven million bottles. Mr. Agarwal believes that wine is helping change opinion about alcohol.

　　“In five years, the scenario has completely changed. Earlier, talking about alcohol in the open and seeing a woman having a glass of wine in hand was a taboo(禁忌).

　　Now, it’s wonderful, families coming, sitting together and enjoying.”

　　Young professionals are the main supports of the growth in India’s wine market.The market is expanding at about 13 percent a year. Indian women still represent a very small number of the wine drinkers in the country. But their numbers are growing more than twice as fast as men. In big cities like Delhi and Mumbai, women buying wine or having a drink is no longer considered unacceptable.

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