thing I’ve ever heard!”
10
Dad objected, in the end he became my new company’s first
11
, coughing up(支付) $40,000 when I opened the Boston Beer Company in 1984. Going from my fancy office to being a brewer was like mountain climbing: exciting, liberating and
12
. All my safety nets were gone.
Once the beer was made, I faced my biggest
13
yet: no one had ever heard of it. I needed a name that was
14
and elegant, so I called my beer Samuel Adams,
15
the brewer and patriot(爱国者)who helped to found the Boston Tea Party.
The only way to get the word out, I realized, was to sell direct. I filled my briefcase with beer and
16
every bar in Boston. Six weeks later, at the Great American Beer Festival, Sam Adams Boston Lager won the top prize for American beer. The rest is history. It wasn’t supposed to
17
this way—what ever does? —but in the end I was
18
to be a brewer.
My advice to all young entrepreneurs is simple: life is very long, so don’t
19
to make decisions. Life doesn’t let you
20
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