C.Shops need necessary changes.
D.Shops will be replaced by online shops.
5.The author’s attitude towards showrooming is ________.
A.critical
B.neutral
C.supportive
D.casual
B
(2015·湘潭高三调研)When a shop is authentic and the workers are friendly,it can feel like a second home for consumers,according to a new study in the Journal of Consumer Research.“People often feel strongly attached to particular places.Such places typically include their homes,but can also include commercial places such as stores and restaurants,”wrote authors Alain Dehenedetti (Univerisité Paris Est—IRG),Harmen Oppewal(Monash University),and Zeynep Arsel (Concordia University).“How do people develop and experience place attachment when the place concerns a commercial setting,where they are just customers,and the place is owned or controlled by someone else?”
Consumers from strong emotional bonds with locations when they experience familiarity.Consumers also value authenticity and personal relationships.“It also helps if it is a place where one can feel safe and secure,protected from not only disturbing staff but also from aggressive promotional activities,”the authors wrote.“The place does not have to be a splendid flagship store.People can build attachments with quite ordinary places,as long as the place meets the above criteria(标准) of familiarity,authenticity and security.”
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