The Ice Bucket Challenge — dump ice water on your head, post and tag yourself on social media and challenge others to do the same. Its initial objective was fundraising and bringing awareness to the Amyotrophic Lateral Sclerosis (ALS) Association in the US.
But has it achieved anything?
The figures say it did. During the month of August, 2017, in America alone, ALS received over $98 million — a big jump compared to the $2.7 million donated during the same period last year.
But the Ice Bucket Challenge has its critics. It?s been very celebrityorientated and it plays into our culture of putting everything about ourselves out there on social media. Some people have obviously done it to raise their profile (关注度). Charity has become big business. Pity they can’t let the cause speak for itself.
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