And there is a shortage of up­to­date technology. Relatively few teachers in China have access to technology necessary for online, interactive education programs.

　　Traditional education companies have to adapt to the change, whether they like it or not. Yu Minhong, chairman of New Oriental Education & Technology Group Inc., said recently at a forum that online education will account for 40% of the private education market in three to five years, from 10% now, and the company is positioning itself as a content provider. Attention needs to be shifted from offline to online development, otherwise New Oriental won’t survive, Mr. Yu said.

　　Changing views of education in China make a shift to more online education inevitable. Chinese students are becoming less fixated on tests. Parents are increasingly sending their children to English­immersion camps abroad rather than classrooms. Today’s children are more comfortable with e­learning.

　　Although Chinese consumers are often reluctant to pay for things on the Internet, there appears to be a higher willingness to pay for tools, education and efficiency­improvement apps, judging by the top 100 apps in the paid categories for the iPhone and iPad.

　　“Once you put a device into a child’s hand, the ability to learn from it is very strong，” said Outblazes Mr. Sui, who has donated tablets to schools in Nepal.“Lectures are still the most popular way of learning, but the system is now more about explanation and self­learning.”

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