2016届高考英语二轮复习专项训练：专题限时检测（14）完形填空之说明文体和议论文体_高考复习指南

2016届高考英语二轮复习专项训练：专题限时检测（14）完形填空之说明文体和议论文体

　　B．stand up

　　C．set up

　　D．keep up

　　19．A.extent

　　B．degree

　　C．scale

　　D．level

　　20．A.businessmen

　　B．students

　　C．tourists

　　D．painters

　　(2015·苏州高三调研)When we choose a word we do more than give information; we also express our feelings about whatever we?re describing. Words point to __1__but often link these to attitudes at the same time; they can also __2__ the beliefs and attitudes of other people. How would the different descriptions affect the listeners? The fact that words can __3__ like this is important and valuable, for it adds a(n) __4__ to our communication with one another. Advertisers make use of it in a number of ways.

　　The manufacturer needs a name that will do __5__ just label: he wants a name that brings suitable __6__ as well — the ideas that the word brings to the mind will help __7__ the product. If all were available at the same price, which coat or suit would you choose from this range of shades — Dark Tan, Brown, Mud Brown?

　　Just because of this, the advertiser is very __8__ about the way he describes his product and what it will __9__. Almost every advertisement has certain key words (sometimes, but not __10__， in bold or large letters, or beginning with a capital letter) that are intended to be __11__， while at the same time appearing to be informative. It’s difficult enough __12__ to describe what a thing is and how it works in words, especially in a few words, but the writers who write for the advertisements also try to __13__ feelings, associations and attitudes. Some words seem to have been so __14__ in selling that the advertisers use them almost as if they were a magic __15__ to a certain sale. How often, for instance, have you come across the word “golden” in advertisements?