One thing reminds us of another — especially if we often see them together. As a matter of fact, these __16__， also called “associations” are sometimes more imaginary than real: for many people a robin suggests Christmas, for others silver candlesticks suggest wealth. The tricks of the advertising business are all examples of the advertiser encouraging us to associate products with those things he thinks we really __17__ — a good job, a sport car, a beautiful girlfriend — perhaps most of all a feeling of __18__. The advertiser often creates a “good image” of the product by showing us someone who uses his product and who leads the kind of life we should like to lead. We buy not just the product but the sense of importance that __19__ it. We drink Coca­Cola not just for the taste, but because we would like to be thought of as being as cheerful as the __20__ people who drink it in the ads.

　　1.A.facts

　　B．examples

　　C．opinions

　　D．beliefs

　　2．A.explain

　　B．affect

　　C．reflect

　　D．affirm

　　3．A.act

　　B．work

　　C．matter

　　D．employ

　　4．A.emotion

　　B．richness

　　C．variety

　　D．diversity

　　5．A.more than

　　B．less than

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