W:I think so,too.And the second purpose?

　　M:I think the second purpose is to sell the product.

　　W:Yes,and to the producers the second purpose might be more important.They try to persuade customers to buy the product by creating a desire for it.

　　M:But in general,many purchases are carefully thought out.People usually consider the economy and convenience most when they are buying a product.At other times,the reasons behind a purchase may not be clear to a consumer.

　　W:Yes,consumers may be influenced by an advertisement on TV showing some sports heroes using the product.They may want to copy their heroes by using the product and so they choose it.

　　M:You’re quite right.I’m always keeping an eye on my favorite movie stars.I copy their lifestyles all the time.

　　11.What’s the main purpose of advertising?

　　A.Telling consumers information about the product.

　　B.Introducing the producers to consumers.

　　C.Influencing and changing people’s lifestyle.

　　答案:A

　　12.What do people consider most when making a purchase?

　　A.Advertisements.

　　B.Popularity.

　　C.Economy and convenience.

　　答案:C

　　13.Who usually influences the man?

　　A.Some sports heroes.

　　B.Some movie stars.

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