But is the case really that ridiculous?
Red Bull said they had done nothing wrong and they only paid the money to save the cost and trouble of legal action.
However, the suit told a different story. Even though there is no evidence that Red Bull energy drinks provide more benefit for consumers than a cup of coffee, the company markets their products as a superior source of energy that costs little.
“Such conduct means that Red Bull’s advertising and marketing is not just ’puffery’, but is misleading and therefore actionable (可诉讼的),” the suit said.
The company said that the drink could promote healthy joints and reduce the risk of eye diseases. However, according to the organization, the product contains a lot of sugar, which could actually lead to many health problems.
CocaCola agreed to pay $1.2 million in compensation in July. But to fully stop the company from linking the drink to health benefits, Truth in Advertising, another nonprofit organization, took the issue to court again in late October.
False advertisements have become a common problem around the world. China changed its consumer rights law last year to ban advertising companies and media from making or publishing false advertisements. Celebrities (明星) are also made responsible if they endorse (代言) false or substandard products.
语篇解读:本文以“红牛”为例,告诉我们夸大其辞做虚假宣传的商家会受到法律的严惩。
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