Key:7. invitation; invite; inviting 8. associate; association; associated 9. worthy; worth; worthless; worthwhile 10. inform; information; informative; informed 词块互译 1. 把我们变成移动广告
________ walking advertisements 2. 避免被左右
avoid ________ 3. ________________
identify your target 4. 付费给展示广告的媒体
pay the media for ________ their ads 5. 使产品融入适应他们的生活
make products ________ their lives 6. 唤起我们的良知
________ our conscience 7. 依靠视觉效果
________ visual effects 8. ________________
generate emotional responses 9. ________________
have no use for 10. ________________
prevent advertisers (from)promoting immoral behavior
Key:1. turn us into 2. being controlled 3. 识别你的目标 4. displaying 5. fit into 6. appeal to 7. rely on 8. 产生情感反应 9. 不需要;厌恶 10. 防止广告商宣传不道德行为 句型补全
1. ____________ the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 明确了广告的目标群体后,研究人员就会尽量搜寻这个群体的有关信息,例如他们的好恶,以及如何使产品适合他们的生活。(非谓语动词作状语) 2. Television adverts are expensive ____________. 电视广告的制作与播放是非常昂贵的。(be +adj.+ to do句型) 3. However, it would be no use ____________ on radios if the ad relies on visual effects. 但是如果一则广告要依靠视觉效果,那么它在收音机里的播出就毫无意义了。(it’s no use doing sth.句型) 4. On the other hand, ____________ advertisements can help to change our opinions over time. 另一方面,经常处于广告的包围中,我们的想法有可能随着时间的流逝而发生变化。(动词-ing形式作主语) 5. As we are flooded with advertisements in our modern world, many school believe ____________ to educate students about advertising. 由于现代社会广告泛滥,许多学校认为他们有责任对学生进行有关广告的教育。 (it作形式主语) Key:1. Having identified 2. to make and to show 3. advertising products
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