There is one contribution to running a successful health club business that 95% of people completely forget.What is it？You may wonder.？Do they see that you're full of businessdo they see an empty business which may suggest that there's a reason why it's empty？Do they see trainers who are in great shape themselvesrobably gone forever！Think about the last time you got a bad impression of another person.It doesn't matter whether or not that person was as bad as you thought or whether they were saints；it still probably took you some extra time to get over your first impression and change your thoughts about that person.

　　Unfortunately it's the same way when it comes to the first impression of a business，except in most cases，it's actually worse because once they have that bad impression，it's hard to make it up.Another reason why the first impression is so important is because if a person has a bad first impression，or any bad impression on that matter，they're very likely to tell their friends about it.

　　Whatever way you want to think about it，creating a fantastic first impression is something you should start thinking about immediately.If there's one thing you need to remember about making a great first impression，it's this—imagine yourself in your prospects'shoes.Think about what you would want if you were walking into a health club for the first time，and give them even more than that!

　　5．The contribution mentioned in Paragraph 1 refers to________.

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