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(2016·海口高考模拟)When Tom Szaky sees a juice container thrown away, he doesn't see rubbish, but he sees a pencil case. Sweet wrappers? A beautiful kite! But these are not the imaginings of a dreamer. For the 28yearold CEO of Trenton, New Jerseybased TerraCycle, they're a business model.
The fasttalking Szaky is leading the new industry of upcycling (升级改造). Instead of recycling, TerraCycle takes packaging headed for landfills (废物填埋地) and reuses it — more or less whole. TerraCycle's 85 employees make nearly 200 products, sold at shops such as Petco, Kmart, Whole Foods Market, and Target.
Szaky's $7.4 million company, now also moving ahead in Mexico, Canada, the United Kingdom and Brazil, is quite different from the business he founded with his classmate Jon Beyer in 2002 as a freshman at Princeton University. The two entered a business competition with a plan to sell organic plant fertilizers made from worm waste. They lost the competition, but started the business anyway.
With their goal — to make products entirely out of rubbish — suddenly clear, Szaky knew the time was right to drop out of Princeton.
TerraCycle's first product used dininghall waste to feed the worms and thrownaway bottles to package the fertilizer. The result: a cheap, green breakthrough. Word spread, and in 2004, Home Depot began carrying the fertilizer in its Canadian stores.
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