B．get more viewers to play sports

　　C．make more people interested in television

　　D．bring more money to the television networks

　　答案：D　细节理解题。由第二段最后一句话“This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.”可知，周末下午的电视体育节目会给电视台带来更多的钱。

　　2．Why would weekend afternoons become dead time without sport programs?

　　A．Because there would be few viewers.

　　B．Because the advertisers would be off work.

　　C．Because television programs would go slowly.

　　D．Because viewers would pay less for watching television.

　　答案：A　推理判断题。由第二段第一句话“...the slowest time periods of the week for general television viewing.”可推知，周末是一般的电视节目收视率最低的时候。

　　3．The ratings are not important for golf and tennis programs because ________.

　　A．their advertisers are carmakers

　　B．their viewers are attracted by sports

　　C．their advertisers target at rich people

　　D．their viewers can afford expensive cars

　　答案：C　细节理解题。由最后一段第三、四句话可知，高尔夫和网球的赞助商和目标群体都是高收入群体，所以收视率不是问题。

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