●Customs and manners
Customs are common social practices.Manners are ways of acting that the society believes are polite.For example,in the United States,it is the custom to have salad before the main course at dinner,not after.It's not acceptable to talk with food in mouth at table.Failure to understand the customs and manners of other countries will bring difficulty selling their products.Orange juice as a breakfast drink of an American company in France doesn't sell well because the French don't usually drink juice with breakfast.
【语篇解读】 民族优越感有时是国际贸易往来中的不利因素。如何避免呢?了解各国的文化及它们的组成因素是解决方法。
答案及解析:
1.practices [捕捉信息题。根据文章第一段首句“Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures.”可知答案。]
2.important [句式转化题。根据第一段最后一句“They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.”可知他们已经意识到了避免商业决策建立在错误的观念之上的重要性。]
3.belief [捕捉信息题。根据第二段首句“One cause of misconception is ethnocentrism(民族优越感),the belief that one's own...”可知答案。]
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