"We're launching a new TV remote control app. That lets consumers conveniently control their Aquos TVs from Android or iOS smartphones and tablets. Also, our exciting Beam App turns your smartphone or tablet into a fully functional content sharer."
Ultra-HD sets come as small as new models from LG and Sony, which stretch 55 inches diagonally. It could be a few years before prices come down enough for the masses to justify buying ultra-HD TVs.
Hampering sales even further, ultra-HD faces another problem: There's very little content. Since 2004, only about 50 movies have been shot with an ultra-HD camera. They include the James Bond hit "Skyfall" and the Batman sequel, "The Dark Knight Rises." Only a handful of movies shot on film, including "Taxi Driver," have been converted to ultra-HD.
There's also no standard way of getting content to the TV.
Could ultra-HD be a passing fad? Possibly. But one advantage it has over other recent innovations is that most people can appreciate increased clarity on giant screens.
With nearly 8.3 million pixels, an ultrahigh definition or the Sony "4K" screen contains four times more pixels than an HD TV.
Phil Molyneux, Sony Chief Operating Officer explains what the Sony 4K - or ultra-HD world means.
"It's really like looking through a window. In the US, we took ownership to show what only Sony can do with the 4K world that we are creating. We want our customers to experience not only amazing upscaling capability but also to have remastered and true 4K content to enjoy with their new 84-inch Sony 4K TV."
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