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Sylvester and I are watching television advertisements because we need information for a class research project.We have to discuss realism and dreams in television advertising, and so we are looking for examples of things that are not true in television advertisements.The question we are asking is, “Is the advertisement true to life, or does it offer an unreal picture of the product?”
Sylvester is keeping track of the lies, and he already has quite a long list.He says that all housewives seem to live in lovely homes, dress beautifully, and love their household chores.They smile and boast about floor cleaners and proudly display their dirty clothes, dirty table-tops, and dirty children.In addition, he has never seen men doing housework.Sylvester thinks that this view of family life is filled with things that are not true.
I am keeping track of the people who appear in the advertisements.I have found handsome men chasing after beautiful women, and they are always recommending brand X tooth-paste or brand Y cologne (科隆香水).I see teenagers and children with their friends, having wonderful time at parties and at school, and they are usually enjoying large, happy family gatherings.I think that these advertisements are also filled with things that aren’t true.
Sylvester and I have discovered that much of American life is pictured unrealistically on television.Teenagers do not always have fun at parties, and very few people love doing chores.People do have problems but few of these are ever shown in advertisements.Instead, we watch Cinderella discover a miracle floor cleaner, finish the kitchen chores, and waltz off to the ball.Our heads are filled with these dreams, and they also suggest that, for any problem, brand Z will provide the instant cure.Sylvester and I will have very few facts and a lot of dreams to write about in our research reports.
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