62.
The ancient Roman probably invented sales by auction, and the English word comes from the Latin auction, meaning “increase” . The Romans usually sold the goods taken in war in this way. In England in the eighteenth and nineteenth centuries, goods were often sold “by the candle” , a short candle was lit by the auctioneer, and bids could be made while it stayed alight.
63.
Practically all goods whose qualities vary are sold by auction. Among these are coffee skins, wool, tea, furs, silk and wines. Auction sales are also usual for land and property, furniture pictures, rare books, old china and similar works of art.
64.
An auction is usually advertised beforehand with full particulars of the articles to be sold and where and when they can be viewed by potential buyers. If the advertisement cannot give full details, catalogues are printed, and each group of goods to be sold together called a “lot” is usually given a number. The auctioneer need not begin with LOT 1 and continue in the order of numbers, he may wait until he notices the fact that certain buyers are in the room and then produce the lots they are likely to be interested in.
65.
The auctioneer’s services are paid for in the form of a percentage of the price the goods are sold for. The auctioneer therefore has a direct interest in pushing up the bidding as high as possible. He will not waste time by starting the bidding too low. He will also play on the opponents among his buyers and succeed in getting a high price by encouraging two business competitors to bid against each other.
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