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　　In today’s world of cell phones, mini laptops and MP3 players, most people have at least one time-telling tool with them. Since these devices are so common, is time running out for the 500-year-old watch?According to some consumers, yes. New Jersey teenager Charlie Wollman says a watch is “an extra piece of equipment with no necessary function. ” 　①　Louis Galie, a senior vice president at Timex, said that fewer young people wear watches today than five years ago. As a result, some people claim that the watch industry is at a crossroads.

　　However, watchmakers optimistically say that watches regain popularity when consumers reach their 20s and 30s. By then, they are willing to spend money on a quality timepiece that doesn’t just keep good time. 　②　But in recent years, the watch industry has transformed itself into an accessory business. And for many today, the image a watch communicates has become more important than the time it tells.

　　“Complications” —features that go beyond simple timekeeping—are an important part of a watch’s image. 　③　These features include altitude trackers, compasses, lunar calendars, USB drives, and even devices that measure the effectiveness of golf swings.

　　Creativity is also a key element in today’s watches. For example, Japanese watchmaker Tokyoflash makes watches that don’t even look like watches. The company’s popular Shinshoku model uses different color lights to tell the time. It looks more like a Futuristic bracelet than a watch. 　④　Using a ring of circles to keep time, this watch makes an excellent conversation piece.

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