[学 以 致 用]

　　When I was growing up in the suburbs of New York，our

　　first local Earth Day was organized around a drive to a town field where families

　　were urged to dump items from their basements for recycling rather than tossing

　　them in the trash.It was an eye­opening concept for a kid in 1970.

　　But as an environmental reporter，I have come to dread(非常害怕)the large amount of deals and promotions that arrive via e­mail or in my office or home mailbox on Earth Day.Like Valentine's Day， Earth Day has become a huge marketing opportunity —aparadoxical(矛盾的)way to promote consumption and sell stuff.

　　In fact，Earth Day is such a good sales hook that so­me shops，like Target，have expanded Earth Day into Earth Month.

　　There isn't

　　time to give you a full rundown of the Earth Day shopping opportunities I was alerted to this past week.They included

　　deals on buying bottled water and earth­friendly diaper wipes.

　　My award for the silliest promotion：a plan to gift 25 of the

　　most environmentally conscious stars unique，useful and

　　fabulous “green” products and services，including skin care products，cat litter，cheesecake and artwork.My guess is most

　　of the stuff will end up in celebrities' garbage.

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