[学 以 致 用]
When I was growing up in the suburbs of New York,our
first local Earth Day was organized around a drive to a town field where families
were urged to dump items from their basements for recycling rather than tossing
them in the trash.It was an eyeopening concept for a kid in 1970.
But as an environmental reporter,I have come to dread(非常害怕)the large amount of deals and promotions that arrive via email or in my office or home mailbox on Earth Day.Like Valentine's Day, Earth Day has become a huge marketing opportunity —aparadoxical(矛盾的)way to promote consumption and sell stuff.
In fact,Earth Day is such a good sales hook that some shops,like Target,have expanded Earth Day into Earth Month.
There isn't
time to give you a full rundown of the Earth Day shopping opportunities I was alerted to this past week.They included
deals on buying bottled water and earthfriendly diaper wipes.
My award for the silliest promotion:a plan to gift 25 of the
most environmentally conscious stars unique,useful and
fabulous “green” products and services,including skin care products,cat litter,cheesecake and artwork.My guess is most
of the stuff will end up in celebrities' garbage.
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