Ⅰ.阅读理解A
(2017·成都高中毕业班第一次诊断)Young children are trusting of commercial advertisements in the mediaeadingness” in an effort to control advertisers’ use of techniques that make it difficult for children to judge the true size,action,performance,or construction of a toy.
Fantasy is one of the common techniques in advertising that could mislead
young audience.In children’s advertising,advertisers are more likely to include fantasy than advertisements aimed at adults.In a content analysis of Canadian television,the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play.Children have strong imaginations and the use of fantasy brings their ideas to life,but children may not be adept enough to realize that what they are viewing is unreal.Fantasy situations are frequently used to attract children’s attention,particularly in food advertising.Advertisements for breakfast have been found to be especially fond of fantasy techniques.Generally,there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising.
The use of pop stars such as singers and movie stars is common in advertising.The intention is for the positive qualities of pop stars to be transferred to the advertised product and for the two to become linked in audience’s mind.In children’s advertising,the pop stars are often vivid figures from popular cartoons.In recent years,the role of pop stars in advertising to children has often been combined with the concept of host selling.Host selling involves advertisements with regular programming in a way that makes it difficult to distinguish one from the other.Host selling occurs,for example,when a children’s show about a cartoon lion contains an advertisement in which the same lion promotes a breakfast.The psychologist Dale Kunkel shows that the practice of host selling has reduced children’s ability to distinguish between advertising and the program material.Meanwhile,he also shows some other tricky advertisements.
【2017届高三英语一轮单元检测:必修3 Unit4《 Astronomy the science of the stars》】相关文章:
★ 【人教版】2014届高考英语一轮复习指导考点针对练:选修8 unit5《Meeting your ancestors》
★ 【浙江专用】2014届高考英语一轮复习课时作业(八)必修2Unit 3《Computers》
★ 【北京专用】2014届高考英语一轮复习方案课时作业:必修5 Unit 5 First aid
★ 2014年牛津译林版高中英语总复习(第1轮)同步练习 M8《Unit 3 The world of colours and light》
★ 2017届江苏省淮安市新马中学高考牛津译林版英语一轮复习活动单:模块8 Unit 3《The world of colours and light》
★ 【人教版】2014届高考英语一轮复习指导考点针对练:选修8 unit3《Inventors and inventions》
★ 2014届高考英语一轮复习课时作业(十五)必修3Module 3《The Violence of Nature》(外研版)
★ 【三维设计】2017届高考英语(江苏专用)二轮复习课件:必修4 Unit 2《Sports events》
★ 2014届高考英语一轮复习课时作业(十九)必修4Module 1《Life in the Future》(外研版)
★ 【北京专用】2014届高考英语一轮复习方案课时作业:必修4 Unit 3 A taste of English humour
最新
2017-04-24
2017-04-24
2017-04-24
2017-04-24
2017-04-21
2017-04-21