How did they disobey the_laws_of_business_physics,_taking more time than competitors yet performing better? They thought differently about what “slower ” and “faster” mean. Firms sometimes fail to understand the difference between operational speed (moving quickly )and strategic speed (reducing the time it takes to deliver value ). Simply increasing the speed of production, for example, may be one way to try to reduce the speed difference. But that often leads to reduced value over time, in the form of lower­quality products and services.

　　In our study, higher­performing companies with strategic speed always made changes when necessary. They became more open to ideas and discussion. They encouraged new ways of thinking. And they allowed time to look back and learn. By contrast (相比而言), performance suffered at firms that moved fast all the time, paid too much attention to improving efficiency, Stuck to tested methods, didn't develop team spirit among their employees, and had little time thinking about changes.

　　Strategic speed serves as a kind of leadership. Teams that regularly take time to get things right, rather than plough ahead full bore, are more successful in meeting their business goals. That kind of strategy must come from the top.

　　提速，似乎是历来公司老总们所追求的，增加效益更是他们的最终目标。而人们对于速度的不同理解和方法的不同，确实适得其反。

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