A．He managed to pay off Sparrow's debts.

　　B．He made Sparrow much more competitive.

　　C．He helped Sparrow take over a company.

　　D．He improved the welfare of Sparrow employees.

　　【要点综述】 这是一篇说明文。文章主要介绍拥有200家餐馆的Sparrow连锁快餐店从衰退到重生的过程。Pearson为此作出了很大的贡献。

　　71．C　考查细节理解。从第一段的“And to make matters worse, its new owner had no plans to give it the funds it required.”可知，新的管理者没有计划给予它所需要的资金。故选C。

　　72．D　考查词义猜测。从本句的“which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast－food chains were unwilling to turn away from them.”前后对比，them 是指other fast－food chains。故选D。

　　73．A　考查细节理解。从第三段的“Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.”可看出Pearson启动广告活动的目的是在公司与公众之间建立起一种积极的关系。故选A。

　　74．B　考查细节理解。从第四段的“The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.”和“…the intention was to put Sparrow in the hearts of potential customers.”可知，广告用原创的歌曲来娱乐公众，故选B。从“Instead of showing the superiority of a specific product…”可知C项不正确。

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