These efforts paid off, and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.

　　71．Which was one of the problems Sparrow faced before Pearson became CEO?

　　A. The number of its customers was declining.

　　B. Its customers found the food unhealthy.

　　C. It was in need of financial support.

　　D. Most of its restaurants were closed.

　　72．What does the underlined word “them” in Paragraph 2 refer to?

　　A．Customers of Sparrow restaurants.

　　B．Sparrow restaurants.

　　C．Customers of other fast－food chains.

　　D．Other fast－food chains.

　　73．For what purpose did Pearson start the advertising campaign?

　　A．To build a good relationship with the public.

　　B．To stress the unusual tradition of Sparrow.

　　C．To learn about customers' spending power.

　　D．To meet the challenge from Marcy's restaurants.

　　74．The TV ads of Sparrow ________．

　　A．changed people's views on pop stars

　　B．amused the public with original songs

　　C．focused on the superiority of its products

　　D．influenced the eating habits of the audience

　　75．What was Pearson's achievement as a CEO?

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